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Global E-Commerce Trends

Most popular purchases made online

Books 41%
Clothing/Accessories/Shoes 36%
Videos/DVDs/Games 24%
Airline Ticket/reservations 24%

Most popular method of payment

Credit Card 60%
Paypal 24%
Bank Transfer 23%
Debit card 22%

Most common influencers when choosing online shopping site

Site I buy from regularly 43%
Search Engine 37%
Personal recommendation 32%
Special offer 30%

Source : Nielsen Global Online Survey (2008)


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